GOeureca - Project Overview

November 26, 2018 yarisloksyun 0 Comments



  1. Briefly about GOeureca.
  2. Market problems or TIA influence.
  3. Solution from GOeureca.
  4. How does GOeureca.
  5. Conduct ICO. 
    5.1 Details on the distribution. 
    5.2 Opinion about the project.
  6. Roadmap.
  7. References

GOeureca in brief

Listen, before I took up this article, I could not even imagine what problems exist in the hospitality industry. I think that for you too, at least for the majority, this will surely be a revelation.
So imagine, you are the owner of a hotel or even a few. Everything is fine with you in design, in personnel and in business it seems to be going ... but there are no customers. Do you know why? Because you must enter the pool and represent your interests through intermediaries. Seriously? Well, it turns out that now yes.
In essence, now the online travel agencies rule the ball, or in the future - TIA, which can simply knock out huge discounts for their customers, to fill the pool of available rooms. At the same time, they, as a rule, do not care what kind of design you have there, what with the level of personnel - unless the stars count ... And they will ask for a bigger discount.
And because of the TIA, many hotels and hotels, while even the network, are at risk of losing their brand awareness, and as a result, customer loyalty. How? With this we will deal a little lower.

GOeureca offer a complete solution for hotel owners, which will allow working with customers directly, using an innovative platform based on blockchain technologies. Offer your own bonus and reward programs and exclude from this chain all kinds of intermediaries, including TIA.

Market problems or TIA influence

Many of you will say, what's the problem? TIA, after all, essentially reduces the cost of using a hotel for us mere mortals. Well, how do you say? A stick always has two ends. And, in fact, where we save, the immediate profit and profitability of the institution itself is hidden.
And the profitability of the hotel is also an improvement in the quality of service, staff retention, costs for updating the material base, and a lot more. Well, it all settles in the same pockets of the notorious intermediaries. At the same time without affecting our positive impressions of staying at a particular hotel.
TIA are trying to completely eliminate the possibility of the hotel influencing the interest of the client in an individual loyalty program directly with the establishment. Here in the course are all sorts of tricks, such as their own transfers, guides and other staff. That is, in fact, the hotel remains a place for the client, where they brought him to TIA, from there TIA will also take them away. No brand, no recognition, popularization and loyalty.
But it is worth the client to write a bad review about any place of stay, as all the cones will sprinkle on the institution itself.
It’s time to change this system. And it is GOeureca that offers a simple and understandable solution for all market participants, except, perhaps, TIA, as intermediaries. But we are not upset by this, right?

GOeureca Solution

The company GOeureca proposes to solve the problem of online hotel booking at the expense of its own platform, which works on blockchain technology. It will be a technical and modern platform that will allow customers and hotels to establish personal contacts. Get personalized service for the consumer, and offer personal bonus and incentive programs for them from hotels.
The GO platform is easy to learn, simple and at the same time technological. Using various software developments, applications will be released for the currently popular OS: iOS and Android.
In addition to the technological component, GO will offer for hotels advertising and marketing promotion of their brands. Covering the whole world, the GO platform will be able to provide the optimal offer for any client, based on their individual preferences.
GOeureca does not plan to promote its side and its brand to intercept customers, on the contrary, the platform plans to act only as a convenient and technological partner for communication between customers and institutions.
GOeureca will not impose a tariff scale on hotels. Each offer can be individual and competitive. Restaurants themselves can decide what specifically to attract new customers. Will it be prices, service, or some of its individual features that can be advantageously emphasized.
We seek to break the current dominance of the TIA. Currently, TIA controls 70% of online bookings, affecting profit margins. TIAs are usually not very good partners for hotels, with offers of parity rates and high commission fees. As a technology partner of the hotel, GOeureka strives to maintain the brand of the hotel and their direct communication with customers.
The GO platform is open to collaboration with developers around the world. If you have an idea and a real improvement implementation - just suggest it. The reward is not long in coming.

How GOeureca works

5% is the amount of commission for any transaction in the system, if you use credit cards or cryptocurrencies Bitcoin and Ethereum. But if you use GO platform tokens, then you do not need to pay any commission! This will protect the interests of investors and holders of tokens, and the GO will also provide monetization.
We should also mention the “Re-Booking” function , which will allow customers to receive the most up-to-date information on the reduction of room rates in automatic mode. That is, for example, you booked a room with a cost of $ 100 for three days. After a couple of days, the hotel updates pricing information and offers a similar room for $ 90. The system itself makes a new reservation, and you receive a message that you have saved 10 dollars.
Transparent, convenient and without extra payments . Now hotel owners do not have to pay extra for a profitable place in the search results. All criteria are formed due to the ratings of the users themselves and this is transparent in the blockchain! Users also will not fall on the "advertising" ads. The entire rating, all the results in the search are only due to the tracked, understandable reviews and ratings!
Easy integration of the base of free numbers and promotion programs . If hotels want to directly bring all relevant information to the GO platform, then a convenient and functional API will be provided for them. Technical specialists of the platform are ready to cooperate directly with any IT department in order to integrate all the necessary functionality.
The same applies to loyalty programs that can be developed individually for each of the hotels presented on the platform. At the same time, while expanding the GO platform, individual loyalty points can be used not only for tourist services.
Blockchain is a new and practical loyalty program . Today we have distributed programs for each of the types of tourist services. Why did TIA have such an advantage and distribution? Because they can reduce to a single system of incentives for their customers, bonuses from airlines, transport carriers, hotels and other tourist services.
GO Tokens will be designed to purchase services and products on the site GOeureka. GO Token users will enjoy discounts, rewards and other value-added benefits.
Platform GOeureca proposes to do virtually the same, only with reference not to TIA, but to the hotel. In fact, inside the platform you can exchange individual points for GO Credits common for the platform, which can be used in almost any object of the platform. All this gives the following:
  1. The client receives the highest possible reward;
  2. Hotels can easily expand their customer base;
  3. A large number of new users are attracted to the GO platform;
  4. Hotels do not keep complex accounting due to various bonuses and cumulative discounts.
For customers, all this means a new degree of convenience and freedom, when points received from the airline can be exchanged for hotel reservations. For service providers, this is an opportunity to learn more about customer preferences in order to maximize their loyalty from staying anywhere.
GO platform consists of the following elements:
  1. The site where you can pay and book rooms in one or two clicks;
  2. Customers and hotels communicate with each other using a clear mobile application;
  3. All data is stored both in a single database and in cloud servers, for example, what identifies the client (IDL). As well as the accumulated information about the actions of the client, his reviews, preferences, etc.
In addition, GOeureca plans to issue debit prepaid GO cards, funds from which can be spent in the partner network of the platform. These cards are tied to a user account, where he can manage his funds and timely replenish the balance in GO tokens.
For each use of the card when paying for goods and services, the user will receive the right to an additional "cashback".
GO Card provides its user with a terrific way to manage GO tokens in terms of its efficiency and simplicity, including wasting your tokens outside the platform. It is logical that when expanding the platform and connecting new partner suppliers of goods and services, GO users will get a wider range of application of their payment cards.

ICO

GO - this is the name given to the token platform GOeureca, released on the basis of the blockchain Ethereum. By the way, this is not the final decision of the creators of the platform and they will consider options for optimizing the cost and speed of transactions, maybe even switching over to another blockchain.
GO tokens will provide savings on all services offered on the GOeureca platform in the amount of 5 to 15 percent. This will ensure growing costs and constant demand, including on the stock exchanges.
In total, 1 billion (!) GO tokens will be issued, and this, at a price of 10 cents (in US dollars) for 1 token. As part of ICO, GO tokens with various bonus offers will be available at different stages to decrease. There will be 3 stages of ICO.
On the closed Pre-Sale, it is planned to realize 150 million tokens with a 30% bonus. At the open Pre-Sale, it will be realized that which was not sold at the previous stage, but the discount will already be 15%. At the last stage - Token Sale - there will be a division into three periods and the discount will decrease from 10% to zero. Within this stage, it is planned to realize 400 million tokens and what is left (if, of course, remains) from the previous stages.

Distribution Details

So, from the billion tokens released:
60% will be sold as part of ICO; 
30% will remain in the reserve fund for growth, marketing and associated costs; 
10% will be distributed among the project team and consultants.
The collected funds in the framework of the ICO are planned to be spent on the following:
65% on marketing; 
15% on operating expenses; 
10% on the creation of the core platform; 
5% on safety; 
5% on legal issues.
There is one significant point. On the one hand, 10% of the technical part of the platform is not so much, on the other hand, the planned fees amount to 60 million US dollars. With maximum fees - this is a sufficient amount for the technical implementation of the project. Well, if they are not, then I think the budget will be redrawn.
At the same time, high marketing costs are associated with detailed market research. Large TIA spend quite impressive budgets to support their marketing campaigns, hence the distribution of funds with a clear bias in one direction.
The main elements of the distribution of tokens in the pool for marketing can also be described as a percentage:
40% will go on digital activity; 
35% on various promotions; 
10% on the promotion of the project in social networks; 
10% on image advertising; 
5% on the marketing team.

Opinion about the project

GOeureca goes to the existing market with well-established rules of the game. The success of the project largely depends on the initial clients of the platform. If it is possible to attract large market players who will be inspired by manufacturability and reduced costs for price formation, then absolutely everything will go as it should. In general, everything looks really in demand and necessary today.
As for the experts, we will again turn to ICOBench . The company's profile on the site features a proud 4.8 , but experts are not in a hurry with high expectations. 15 experts who voted at the time of this writing, put a modest GOeureca 3.8 But I repeat once again - it all depends on the company itself and its first steps. By the way, what they will be, we can see from the Roadmap.

Roadmap

December 2017 - February 2018 . MVP development, Pre-Sale sale of GO tokens.
March 2018 - August 2018 . Conduct ICO, search for potential partners for further cooperation. Development of a functional site and mobile applications for different OS.
September 2018 - December 2018 . First tests with partners hotels and hotels. Product launch on the market. The commissioning of the entire functionality of the platform. Launch marketing programs to attract customers.
2019 . Expansion of partnership agreements. GO Credits system development. Multi-cryptocurrency payment system on the site. Development and launch of VR features.
2020 year . Expansion of loyalty programs to other areas of the tourism industry. Market expansion. Start using an information collection system. Entertaining platform features.
In any case, GOeureca is attractive at least in that its development can really be beneficial. Yes, on the one hand, it looks like a narrow product, but it is also good. It is possible that the expectations of developers are somewhat overestimated in terms of Hard Cap, but even this is amenable to adjustment.
It is worth noting that, despite the abundance of the proposed functions, everything looks quite structured and understandable. The abundance, of course, is embarrassing, since it hinders the rapid implementation of the project. But here there is hope that the team itself is well aware of what they subscribe to. In general, for the time being I will refrain from drastic conclusions and take the project on a pencil. It will be very interesting to watch developments.

Links

Authors: Loksyun
My Profile Bitcointalk : https://bitcointalk.org/index.php?action=profile;u=1886140;sa=summary
My ETH: 0xd0d8c8e966efC43d681a33f2536fD44AfDf8c827

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