Problem

The main part of the target audience of the e-sports market, the initial team, streamer, the organizer of the initial tournament, faced the following problems:

• lack of budget;
• poor knowledge in marketing and promotion;
• small experience in this business;
• § sacrifices by intermediaries in dealing with marketing agents, which are not widely used, because they also do not have practice in this market. Because large organizers have their own marketing, and early market players do not have a budget.

Solution

The core of EIP is providing direct P2P interactions between all representatives of the eSports target market audience. On the EIP site, every fan will find self-realization. 

The basic principle is that EIP already has an agreement with a company that provides direct channels to the target audience. This is the main partner who is interested in the presence of sponsors in the e-sports market. EIP connects them and markets participants directly. EIP develops a reliable platform that will provide unique content and a targeted audience looking for exclusive offers from businesses. As a result, the company will have direct access to the target audience, while the marketing needs of the sector and the audience in the advertising sector will have direct access to the business marketing budget. 

Convenience, security and transparency, as well as flexibility in consumer access directly to EIP, make marketing more economical and potentially create branded communication channels with viewers for business. This channel can then be used for marketing initiatives targeted without intermediaries. This initiative will be supported by a strong smart contract format to ensure full transparency and rapid monetization of activities related to the use of EMI tokens.

Team

ICO

Conclusion